Are you looking for tips to grow your social media with the help of SEO?
Social media managers have a lot of criteria to fill when it comes to social media management. Being one of the most important platforms in our society, improving strategies daily is essential for your brand to grow. But they can still learn some things from constantly optimizing websites for search engines. Websites are a great way to promote your social media profiles. If you’re looking for cheap dedicated servers in Australia and Canada, 28msec compares and reviews the best web hosting provider just for you.
SEO and social media management are not as different as you might think, but there’s no doubt that they help each other. The search industry is always abuzz about how social media can influence SEO. Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. But fierce competition makes appearing on search results a challenge, mainly since more content gets published daily. A blog or site might seem more like a hobby than a job, but Diggity Marketing’s guide will help you make your blogging profitable and perhaps turn it into a lucrative career.
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Five Social Media SEO Tips
Whether a freelancer or a professional social media manager, you can implement these vital SEO strategies to help grow your online business:
1- Keyword Research
Keywords are the foundation of any SEO strategy. Websites depend on keywords, which can be beneficial to social media campaigns. Your ranking depends on popularity, and keywords increase the visibility of your website. The same can be applied to your social media platforms. In social media, two strategies can be incorporated. First, the traditional keywords should be included in your captions and titles. Second, you have hashtags that make your content more discoverable to people interested in your product or service.
Your keywords are based on several criteria of your own choosing, get suggestions on what to use in your ongoing marketing campaigns, and evaluate competition and popularity.
If you want to level it up, you could take an SEO course that will help you find the right tools, teach you how to use them, and show you what might work for you.
2- Mobile Friendly
Mobile phones are now more popular than ever. In fact, the number of people using mobile devices to connect, get informed, and navigate the Internet is growing by the hour. For your business to grow and be successful, it is crucial to have a mobile-friendly website. Optimizing your content for your mobile will help you draw in more traffic and reach out to a wider audience. Search engines rank websites on several aspects such as speed, readability, meta tags, meta descriptions, user experience, etc.
People accessing website pages through their mobile phones will likely search your social media handles. An SEO expert is always concerned with the readability of pages. As a social media manager, you should also be concerned with this issue, considering that most of your traffic will come from mobile.
3- Visual Content
People are getting distracted faster than ever, and visuals play a key role in optimizing websites. Visual content is proven more effective than text in your social media marketing strategy. A significant number of people only take a quick look at a social media post or page and move on to something else in less than five seconds. Visuals are attractive and pleasing. With creative and informative visuals, you can transmit the right message, and that short amount of time may be enough for you as a marketer.
As much as a professional designer is needed, plenty of basic tools are available online with great visuals to benefit your business. As a social media manager, you will most certainly have to consider at least the prospect of advertising your brand, your products, or your social media channel at some point.
4- Optimize your Social Media Profiles
One of the many factors that negatively affect social media for SEO is the lack of profile optimization. This negligence costs you money, preventing you or your brand from appearing on searches throughout the web. Thus, your audience can quickly find you across different marketing platforms.
A well-optimized social profile enables your target market and eventual customers to find you online. However, you must regularly maintain consistency across channels. It means that your social profiles must align with your blog or website and brand message. Most clients or potential clients examine social media profiles before reaching out to their desired business. For example, if you are applying for a job, HR will often ask you to include social profiles for the same reasons.
5- Shares and Links
The relation between shares and links is important for two reasons. Even though it will not affect your overall search engine rank, it will help build your business and gain popularity. Firstly, linking your website is essential for a product sale or a blog as a content marketing strategy. More engagement means more visitors, which leads to more conversions. Second, the more visitors, the more people share your links and posts, creating awareness of your brand, and your business gains popularity.
As a social media manager, there are many things you can learn from SEO and, at the same time, a lot of similar features you can include for a better ROI. While several ways to score your SEO using social media best practices, the seven pointers above will set you up if applied correctly. Understanding these social media tips is essential. But implementing them to your marketing content on social media is even more crucial. What is more? Keep testing your performance to see areas to improve.