There are around 700 million active Instagram users worldwide today. In fact, there are more than 40 billion photos shared across this platform. But more than just a platform used for sharing personal photos, Instagram is also a great platform that businesses of all sizes can use to skyrocket their growth. Remember, 77% of consumers today are more likely going to buy from brands that they are following on social media.
These days, there is no denying that social media marketing isn’t complete for most small and medium-sized businesses without Instagram. Catering to both personal and business accounts, there are many ways Instagram can be used to improve sales, reach, and even engagement especially for small and medium-sized businesses.
Branding is a must in order to be recognized by your market. What most business owners think is that branding is limited to a company’s logo. In reality, it goes beyond the logo and the fonts. Branding involves the voice that you use. Plus, it also involves a specific style. These are things that you can tweak using Instagram.
You can even create a theme on your Instagram account using a specific color palette while editing your photos and videos. What it does is build your company’s identity. Your brand becomes recognizable to your market when they look at your feed.
Improve your website’s traffic
Ultimately, you want to get your customer to visit your website and buy your products or avail of your services. With Instagram, it is possible to get followers to click on your link. You can make use of IG stories, a feature wherein a picture or video gets deleted within 24 hours.
What makes it a great way to boost traffic on your website is its ability to attach links. Followers who view your story can swipe up and they are redirected to your website.
Also, a great feature of Instagram Stories is that you get to have an idea of how many followers actually viewed your stories. For example, of the 5K followers that you currently have, how many watched your stories throughout the 24 hour period?
Create engaging copy
It is true that content is king in today’s worldwide web. The same is true on Instagram. It isn’t enough that you have stunning photos and videos to showcase your audience. It is also important that you make use of an engaging copy that can connect with your audience.
You can even choose to have a voice that is recognizable to your audience. This way, you build relations with your followers.
Curate your content with hashtags
Hashtags for Instagram is usually abused by many accounts craving both likes and followers. Though there is a chance that hashtags can generate bots to like your posts and to follow your account, it can also be used to make it easier for your real users to find your account.
Basically, the trick for any business is to use the right hashtag. Be selective when it comes to your hashtags and you’ll be surprised by the number of people with who you get to interact on your Instagram.
Small and medium-sized businesses don’t have to spend a lot of money in order to get the traction that they need on Instagram. In fact, Instagram can be a great tool to improve traffic, get new customers, or even build your branding from scratch. These are things that play a crucial role in the success of a small and medium-sized business.
Ryan Khong is the Marketing Director (Co-Founder) of Word of Mouth Agency handling all marketing-related aspects of our business from building client relationships to social media management, sales, web design, and running the books.