Influencer marketing is a marketing method that focuses on driving your brand and its message to the bigger market by taking advantage of key leaders. Instead of directly marketing to their target audience, they instead use influencers to spread the word. Here is the influencer marketing definition.
Finding an Influencer
The first step is finding an influencer or two that meshes your brand and can promote it adequately. Head to social media and find those who are big names in your niche and then approach them. It is ideal for targeting at least 15 people so that you can get to know them a little better and ultimately decide on one to three that will best represent your brand.
How to Build Influencer Relationships
The key to a successful influencer campaign is creating a good relationship with a few influencers that are big names in your niche. There are several ways to foster these relationships so that they are mutually beneficial:
- Say “thank you” to the influencers who are promoting your brand
- Start each relationship to make it a long-term one
- Take advantage of your influencer’s knowledge
- Get to know your influencer on a personal and professional level
Why Consider Influencer Marketing?
First and foremost, this marketing method is effective. Retention rates are up to 37 percent higher among companies utilizing this form of advertising. It is a social method, and since most people are on at least one social media platform, it is an easy way to focus on your target audience. It is also powerful, simple, cost-effective, native, and easy to track your results.
With influencer marketing, you can reach a whole new audience. Combine this with your own social media efforts and effective tools, such as AiGrow, and you will find that building a following for your brand is not as difficult as it initially seems.