Instagram Promo: Great Way to Share Instagram Coupons for Giveaways and Discounts

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Instagram has become one of the largest marketplaces where every business can build brand awareness and turn followers into customers. One of the most recent features that makes Instagram an ideal platform for growing businesses is the Instagram promo

Instagram promo allows you to promote your posts and stories to a particular target audience. Since you can exploit this feature to promote your Instagram coupon and loop giveaways, we have decided to discuss this subject at length. So, let’s learn how to use Instagram promo and how to create and share an Instagram coupon!

Let’s get started, then!

What Is Instagram Promo

‘What is promo on Instagram?’ you asked, and we’re here with a complete answer! 

Instagram promo is a relatively new feature, similar to the ‘Boost Post’ option on Facebook. This feature allows you to turn your existing stories and posts into promoted ones. That is, you can pay money to have Instagram promote a previous post and attract the target audience you want based on your preferences. 

Once you have chosen a post you’d like Instagram to promote, the duration of the promotion, and the defining characteristics of your target audience, Instagram will show it with a ‘Sponsored’ tag. You can also add a CTA button to make shopping or downloading easier.

How to Promote a Post with Instagram Promo

Now that you know what Instagram promo is, you might prefer it to Instagram ads! But how can you use Instagram promo for your engaging IG posts

First of all, remember that you should run an Instagram business account to access this feature. So, switch to a professional account first. Now, follow the steps below to start with the Instagram promo

  • First, open your IG profile feed and select ‘Ad tools’ or ‘Promotions.’
Instagram promo
Instagram promo
  • Now, you will see your top-performing IG post. Select ‘promote top post’ if you’d like to promote it. Otherwise, continue with ‘Choose a post.’
Instagram promo
Instagram promo
  • At this point, you select your goal.
Instagram promo
Instagram promo goals
  • Then, you get to specify your target audience. 
  • If you’d like Instagram to target people similar to your followers, choose ‘automatic.’ If not, tap ‘Creat Your Own’ and fill out the blanks!’
Instagram promo
Target audience for Instagram promo
  • Finally, select a duration and a budget.
Instagram promo
Instagram promo budget
  • At last, preview to check if everything is right and hit ‘Boost Post.’

Straightforward, right? Bear in mind that an excellent Instagram giveaway strategy is to exploit Instagram promo for promoting your giveaway or your Instagram coupon! Now, let’s see what couponing on Instagram is and how you can make the most out of it!

What Is An Instagram Coupon

A couponing code on Instagram is a unique code, such as NYM24. You can give this code to all or a part of your (potential) customers as a part of hosting giveaways on Instagram

Sometimes, brands use influencers to share catchy coupon code names. In this case, they might provide various influencers with different Instagram codes. Using this method, their followers use the influencer discount code and might not even turn into loyal followers for you.

An ideal method is to use the Instagram promo feature to bring your catchy coupon names to attention. It can help you reach your audience and get more sales. But either way, remember that couponing on Instagram is highly effective. 

Why Share Coupon Codes

On Instagram, you have numerous ways to promote your products or services, from partnering with influencers to running ads. If designed and represented correctly, coupons are great tools to boost sales on Instagram and grow your Instagram organically

Compared to other online social media, on Instagram, users tend to buy stuff more – even as a hobby. According to Retail TouchPoints, 72% of Instagram users make shopping decisions based on Instagram.

So, sharing discount and coupon codes for Instagram users is indeed a worthwhile investment. You can even host giveaways and present the code as the prize. Then, you can use the best Instagram comment pickers. This way, you can attract new followers with the most appealing products!

Why Do Famous Brands Share Coupons with Instagram Promo

There are countless advantages to sharing an Instagram coupon and promoting it with the Instagram promo. These advantages have compelled many brands to exploit Instagram coupons, and users also embrace the opportunity of getting a great deal! 

It’s a win-win. That’s why many thriving businesses share coupon codes. For instance, Mejuri provides coupon code names for their potential customers, which bring about their own success. The same goes for Great Clips!

These coupons don’t just help the brands get more followers. They are also beneficial and popular for customers. That’s why many people search for the Mejuri coupon code name and Great Clips Coupon on Instagram to make purchases at a reasonable price. 

This section will discuss two main advantages of sharing a coupon on this platform.

Gain More Engagement with Couponing on Instagram

Everyone loves to gain more followers on Instagram. After all, it has more than one billion active users who can become potential customers. Using coupons, you encourage people to interact more with your page.

When you run an Instagram coupon campaign, you receive more likes, comments, followers, profile visits, and as a result, your page’s overall Instagram engagement will surge dramatically. So, distributing coupons on Instagram might be one of the best decisions regarding your social media marketing strategies.

Read More: 12 Influencers Who Do Instagram Couponing

Increase Brand Awareness by Instagram Promo

Another great advantage of couponing on Instagram is the increase in brand awareness. When your followers see that you offer discounts, they pay more attention to your products and share them with their friends. 

So, more people will recognize your brand and remember it in future encounters. It’s needless to say how significant and fantastic it is for a brand to be known!

How to Create a Coupon Code on Instagram

We’ve mentioned Instagram promo and ads as ideal methods for sharing an Instagram coupon code. Now, let’s go through these steps to learn how to create a coupon!

Consider a Unique Instagram coupon 

To create a unique coupon on Instagram, follow these steps:

  1. Choose an excellent coupon name: Although it sounds unnecessary, choosing a catchy name even for your coupon might be advantageous.
  2. Choose whether your discount is a percentage of the cost or a specific dollar amount. People love details!
  3. Choose which product your code applies to.
  4. Set the promotional period for your coupon. You can give urgency to followers in the finishing days.

Use AiGrow to Manage Your Coupons

AiGrow is a management and growth service which can also help manage your coupon campaign efficiently. This excellent platform has various features, including an Instagram scheduler tool, giveaway picker, hashtag research tool, and post analytics. 

Alongside such fantastic features, you also get the Bio-Link feature that can help generate links for your coupon. You can add them as a CTA button to your posts, stories, or bio!

Using the Bio-Link tool, you will get a gorgeous page like this:

Instagram promo
AiGrow Bio Link Feature

Now, let’s see how you can use AiGrow for your coupons!

 How to Add a ‘Receive Coupon’ Button with AiGrow

  • First, sign up for AiGrow for free and connect your Instagram account.
  • Tap on ‘Manage account’ and choose the ‘Bio Link’ tab.
Instagram promo
AiGrow Bio Link
  • Then, scroll down till you reach ‘Add buttons for rewards and giveaways.’ 
Instagram promo
AiGrow Features
  • Tap on it and choose ‘Receive coupon button.’ 
  • Now you can draft an Email that the winners will receive and specify your conditions. 
Instagram promo for coupons
AiGrow
  • Once you’re done, press ‘Save.’

It doesn’t get easier than this! Remember that apart from the email address, which is mandatory for fans to add, you can collect more information by adding more input fields. For example, you may ask them to add their first name or age!

After saving the changes, a button will appear on your Instagram bio. By clicking on “Request Coupon,” your followers will add their name, email, and any other fields you have specified. Then, they will receive the code in their Email!

instagram promo
AiGrow

This excellent feature makes AiGrow a perfect tool for your coupon campaign. Instead of showing your Instagram coupon code to everyone, you lead the followers to a page where you can get emails addresses from Instagram followers

So, wait no more and sign up for AiGrow right now to get access to these fantastic features!

Promote Your Coupon with Instagram Promo

Regularly publish posts and stories and inform your followers of the Instagram coupon codes. Once you notice that a post or giveaway is performing well, you can use the Instagram promo tool to promote your content and service through your coupons and giveaways!

Partner with Influencers

As you know, finding influencers and starting a collaboration is a great way to introduce your coupons. Influencers have their own style and niche. As followers put a lot of trust in them, influencers can easily persuade them to purchase your products on Instagram.

Also, you can even give each influencer a unique code to calculate their effectiveness in the campaign. If you have difficulty finding influencers, you can always use a reliable platform for finding influencers in your niche!

Final words

Instagram plays a genuinely essential role in the success of your business and brand. That’s why we always recommend using all Instagram features, including Instagram promo, to your advantage! You can also use an Instagram coupon to optimize your marketing efforts. Be sure that all your efforts will pay off, especially if you use a fantastic tool like AiGrow!

Neda Sharifi

Neda is the Head of SEO at SocialPros. She is an IT engineer and used to be a foreign commercial manager and a language teacher. She also seeks for empowerment to create her own dwellings. Her passion is learning languages, painting, fashion, and technology. Morality, Environment, and Equality are her concern.