Content marketing is a major driving force in building your brand. Nowadays, companies seek ways to fine-tune their content creation and marketing strategies to boost business growth. However, choosing a content marketing platform can pose a challenge since several are available in the market. But you should narrow down your choice of content platforms to only reliable ones. Most of these platforms provide advanced tools that brands can use to curate content for different target audiences. This article covers the best content marketing platforms. So let’s check them out!
10 Best Content Marketing Platforms to Boost Business Growth
Going through the list below, you’ll notice a common quality among these content marketing platforms. They all include features to facilitate the content creation process for people of all trades. Even an ordinary person can use these platforms to curate content. And this is why these platforms for excellent for anyone looking to boost their content marketing efforts.
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Semrush is one of the most well-known content marketing platforms on the market today. This service provides up-to-date information about the state of marketing and other consumer trends.
With Semrush, you can spot possible room for improvement and create content targeted at your specific user demographics. You can also monitor and optimize content in real-time using the on-page SEO brief.
Some of the services and tools available on Semrush include:
- Content Marketplace
- Agency Partners
- Amazon tools
- Custom reports
- Keyword Magic Tool
- Keyword Overview
- Link Building Tool
- Listing Management
- Log File Analyzer
- My Reports
- On-Page SEO checker
And a lot more!
HubSpot started as an e-commerce platform but has become a notable name in content marketing. This platform provides customer-centered services for brands to jazz up their content marketing strategies and generate more sales.
Today, HubSpot has evolved into a multi-faceted CRM platform that unites every team within a company to focus on a single goal.
The HubSpot CRM platform contains:
- Marketing Hub
- Sales Hub
- Operations Hub
- CMS Hub
- Service Hub
Today, HubSpot also offers multiple content marketing courses for beginners and industry experts alike.
CoSchedule is a marketing tool that enables you to gather all your content and campaigns in one place. This work management software eliminates the rigors of content curation for marketers and streamlines the distribution process.
CoSchedule also offers a feature-rich marketing suite trusted by companies like Forbes, Yamaha, and UNICEF. The Marketing Calendar also helps businesses to fine-tune their marketing campaigns on multiple social media platforms.
Ultimately, the CoSchedule Headline Analyzer tool helps content creators to generate attention-grabbing headlines with high emotional scores.
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BuzzSumo is a content marketing tool that handles curation, distribution, analysis, and other advanced tasks. The platform gives you instant, detailed insights to improve your content marketing strategy.
You can customize the BuzzSumo tool using advanced parameters and filters. Your marketing team can also configure campaigns on specific social media platforms to generate the best results. The service also connects you directly with influencers and potential brand promoters.
Contently is a content marketing platform for expert content creators. This service enables SMEs and multinational businesses to gather strategic insights, hire talent, and delegate resources to their content initiatives.
The Contently education hub provides free research, courses, and events to help content marketers boost their expertise. You can also use this platform to source content creation and marketing talent for your business.
Kapost (by Upland)
Kapost is a content marketing tool that aligns your content strategy with your customer journey. This customer-oriented platform focuses on optimizing the content to enhance the customer experience.
Kapost also hosts other products like AccuRoute, Adestra, FileBound, and Localytics. Moreover, the company offers advanced content marketing training courses and on-demand certifications to interested candidates and businesses.
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Curata is a content curation platform that directs you to top-notch content on the web. This service uses advanced matching algorithms to monitor your favorite content and make relevant suggestions based on them.
You can also use Curata for your company’s content audit. This tool analyzes the impact of your content marketing strategy. Curata also helps SMEs, and large corporations optimize their content for maximum impact. You can download the Curata Content Curation Software (CCS) by sending a request to their sales team to get the guidelines.
With OneSpot, your business gains access to the best tool to customize content based on user engagement and behavior. The tool enables you to optimize your content for blogs and email marketing.
Companies like Under Armour, Santander, and L’Oreal use OneSpot to optimize content for their business.
To get the AI-powered content personalization tool, send them a direct quote, and they will reply as soon as possible.
ContentStudio is a content marketing platform that caters to social media posts. The service helps your marketing team to curate your social media content. In addition, ContentStudio offers multiple content management tools like the planner, publisher, collaboration, and library in one product.
You can also use this service to create a post and publish it across multiple channels.
Percolate is a content marketing platform that combines content creation and branding into one package. The platform’s biggest shining light is the social media post scheduler that automatically uploads your content on the specified date.
Percolate also has an extensive library that allows you to store media files and organize content into subcategories.
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Closing Thoughts on the Top 10 Content Marketing Platforms
Content marketing platforms help you create, curate, distribute, and analyze content to satisfy your customers. You need to choose the platform that suits your content initiative and has a track record of generating conversions. And even if you’re a student looking for online essay writing services, the content marketing platforms introduced in this blog could still be of help to you.
And finally, don’t hesitate to combine multiple tools for your content marketing campaigns to get the best results.